What True Privacy Means at PO:VE Clinic
Hello.
This is Ha Jaeseon, medical director of PO:VE Clinic.
It is said that there are currently over 1,000 skin and aesthetic clinics in the Gangnam area.
As I prepared to open my clinic for a long time,
I endlessly pondered,
"How can I create a different clinic among these numerous ones?"
The answer that came out of that thought
is the current PO:VE Clinic.
In this post, I would like to write about
the process of that consideration.
Every time I came up with an idea,
there was already such a clinic
Every time I thought about doing this or that,
there were already countless clinics with that concept.
The private concept was one of them.
There were already many clinics in Cheongdam, Apgujeong, and Dosan that advertised themselves as private.
With over 1,000 skin and aesthetic clinics in Gangnam alone,
differentiation is difficult with just a concept.
That was my conclusion.
In such a situation, there was only one way to differentiate.
It is not just to present a concept,
but to truly implement that concept.
Criteria for discerning true privacy
There are many clinics that claim to be private,
but few are truly private.
You can easily check this by seeing what happens when someone who finds it inconvenient to visit aesthetic clinics, like celebrities or politicians, visits.
If a clinic that calls itself private
has to provide separate services and
processes to avoid encounters with others when a celebrity visits,
I believe that is proof that it is not private on a regular basis.
These are things I saw and felt while working at various clinics.
"If a celebrity visits a private clinic,
why is more private, separate service needed?"
This question was the starting point for PO:VE.
Individual treatment rooms are not enough
The biggest commonality among places currently called private clinics
is individual treatment rooms.
In factory-style clinics, treatment beds are lined up like in a military barracks
or are just separated by curtains,
whereas private clinics have individual rooms
for treatment spaces.
However, that only means the 'treatment' is private,
not that the 'clinic' itself is private.
A truly private clinic
must be private at every moment,
from the moment you enter until you leave.
That's why PO:VE
has individual waiting rooms from the start
In line with that standard, PO:VE Clinic
has created individual waiting rooms from the beginning,
and designed the flow of movement
to be private throughout the entire process.
Therefore, even if a celebrity visits,
without any special separate treatment,
they can be guided and receive treatment
the same as regular customers without any issues.
This is possible because the entire process is already private.
PO:VE's two core values,
Private-On and Pain-Off
There are countless clinics that present a concept,
but few clinics that sincerely
implement that concept.
Therefore, PO:VE strives to truly uphold two core values.
One is true privacy that continues
from entry to exit,
and the other is procedures that minimize pain.
We determined that if we sincerely provide these two,
we can sufficiently differentiate ourselves even in Gangnam, where there are over 1,000 clinics,
and thus PO:VE Clinic was created.
We will continue to strive to uphold
true privacy and true Pain Off.
Thank you for reading this long post.
In the next post, we will cover PO:VE Clinic's second core value,
pain relief.
